Successful Innovation in Industrial Inkjet
Navigating the complexity of Inkjet Development Projects
Monday 22 - Tuesday 23 January 2024
Hotel Primus Valencia, Valencia, Spain
Course Focus
Inkjet-driven droplet deposition is a complex technical field that requires an advanced understanding of multiple scientific and technological disciplines. In recent years, it has become simpler to access inkjet technologies, but without a critical focus, the probability of commercial success is not well understood by organisations and developments carry significant risk.
This course studies relevant examples of success and failure in inkjet development projects, and uses this learning to outline approaches, tools and methodologies that can be effective as a part of an innovation process. It also teaches the benefit of an early and deep understanding of customers, and the importance of using this understanding in business modelling.
The course identifies key necessary organisational capabilities and discusses business transformation activities as a valuable, and sometimes necessary, investment. Product lifecycles are discussed in the context of inkjet, and approaches to product development and product portfolios are considered.
The goal of this course is to help participants increase their understanding of innovation methodology and be able to add value through the use of the tools outlined. The anticipated outcome for organisations is the ability to create balanced and well-understood strategies and business plans for inkjet development projects that deliver an increased likelihood of a strong return on investment and organisational success. This course is led by Paul Drury of RADMSL (Research and Development Management Systems Limited).
COURSE OUTLINE
Monday 22 January 2024
12:30 – 13:30 Registration
13:30 Course begins
Success or Failure
Why new products frequently fail
Industry studies and NPD performance
Attitude to risk
Definitions for success and the importance of failure
Early and Deep Customer Understanding
Market needs
Market research
Ethnography
Empathic research
Focus groups
Industry product lifecycle and the innovator’s dilema
Business Model - Disrupted or Disruptor
Red ocean vs. blue ocean strategy
The business model canvas
Inkjet and printing domain examples
Partnerships and outsourcing
Open innovation
17:00 Session ends
17:30 - 18:30 Reception
Join us for beers, wines, and good company!
Tuesday 23 january 2024
09:00 Session begins
Organisational Capability
Analysis – SWOT, Porter’s 5 forces & value chain analysis
Organisational development
Sustainability
Intellectual assets
Valuation
Product types in Industrial Inkjet
Modelling customer value
Delta model
QFD analysis (House of quality)
Conjoint analysis
Rate of adoption – historical learning
12:30 - 13:30 Lunch
13:30 Session begins
Product Lifecycle
Product development lifecycle models
Waterfall
Agile
V-model (verification and validation)
Front end and off-cycle models
Mixed model implementations
DfLSS
Digital twin
Elevator Pitch
What will you do?
17:00 Course ends
COURSE LEADER
Paul Drury
RADMSL (Research and Development Management Systems Limited), UK
Paul Drury is a professional engineer, qualified in Engineering and Engineering Systems, with 25+ years of experience in manufacturing organisations. He has experience in start-up and large multinational organisations, navigating high-growth, turn-around, re-organisation and rationalisation.
Paul worked at Xaar for 18 years, leading R&D, technology and IP teams through change and rapid growth. Prior to this he was R&D Manager in fluid systems and liquid chromatography hardware, as part of Halma plc. More recently he has been CTO at DataLase, laser marking and colour change chemistry, and had 6 years of experience developing labelling solutions for logistic and retail applications in the food industry. Since 2023, as RADMSL, Paul is helping companies understand the market and what their customers want next.