Successful Innovation in Industrial Inkjet

Navigating the complexity of Inkjet Development Projects

Monday 22 - Tuesday 23 January 2024

Hotel Primus Valencia, Valencia, Spain

Course Focus

Inkjet-driven droplet deposition is a complex technical field that requires an advanced understanding of multiple scientific and technological disciplines. In recent years, it has become simpler to access inkjet technologies, but without a critical focus, the probability of commercial success is not well understood by organisations and developments carry significant risk.

This course studies relevant examples of success and failure in inkjet development projects, and uses this learning to outline approaches, tools and methodologies that can be effective as a part of an innovation process. It also teaches the benefit of an early and deep understanding of customers, and the importance of using this understanding in business modelling.

The course identifies key necessary organisational capabilities and discusses business transformation activities as a valuable, and sometimes necessary, investment. Product lifecycles are discussed in the context of inkjet, and approaches to product development and product portfolios are considered.

The goal of this course is to help participants increase their understanding of innovation methodology and be able to add value through the use of the tools outlined. The anticipated outcome for organisations is the ability to create balanced and well-understood strategies and business plans for inkjet development projects that deliver an increased likelihood of a strong return on investment and organisational success. This course is led by Paul Drury of RADMSL (Research and Development Management Systems Limited).


COURSE OUTLINE

Monday 22 January 2024

12:30 – 13:30 Registration

13:30 Course begins

Success or Failure

  • Why new products frequently fail

  • Industry studies and NPD performance

  • Attitude to risk

  • Definitions for success and the importance of failure

Early and Deep Customer Understanding

  • Market needs

  • Market research

    • Ethnography

    • Empathic research

    • Focus groups

  • Industry product lifecycle and the innovator’s dilema

Business Model - Disrupted or Disruptor

  • Red ocean vs. blue ocean strategy

  • The business model canvas

    • Inkjet and printing domain examples

  • Partnerships and outsourcing

  • Open innovation

17:00 Session ends

17:30 - 18:30 Reception

Join us for beers, wines, and good company!

Tuesday 23 january 2024

09:00 Session begins

Organisational Capability

  • Analysis – SWOT, Porter’s 5 forces & value chain analysis

  • Organisational development

  • Sustainability

  • Intellectual assets

Valuation

  • Product types in Industrial Inkjet

  • Modelling customer value

  • Delta model

  • QFD analysis (House of quality)

  • Conjoint analysis

  • Rate of adoption – historical learning

12:30 - 13:30 Lunch

13:30 Session begins

Product Lifecycle

  • Product development lifecycle models

    • Waterfall

    • Agile

    • V-model (verification and validation)

    • Front end and off-cycle models

    • Mixed model implementations

  • DfLSS

  • Digital twin

Elevator Pitch

  • What will you do?

17:00 Course ends


COURSE LEADER

Paul Drury
RADMSL (Research and Development Management Systems Limited), UK

Paul Drury is a professional engineer, qualified in Engineering and Engineering Systems, with 25+ years of experience in manufacturing organisations. He has experience in start-up and large multinational organisations, navigating high-growth, turn-around, re-organisation and rationalisation.

Paul worked at Xaar for 18 years, leading R&D, technology and IP teams through change and rapid growth. Prior to this he was R&D Manager in fluid systems and liquid chromatography hardware, as part of Halma plc. More recently he has been CTO at DataLase, laser marking and colour change chemistry, and had 6 years of experience developing labelling solutions for logistic and retail applications in the food industry. Since 2023, as RADMSL, Paul is helping companies understand the market and what their customers want next.